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GASS
Description
GASS has been working in the metal industry for more than 30 years. It combines the production of CNC components with technical and business consulting, so it reaches two different groups: customers interested in CNC production and companies looking for specialist consulting. The old presentation of the offer made it hard to see straight away which part of the business met a given need. The new website had to organise the offer quickly and lead visitors down the right path.
The website doesn't make visitors get to know the whole company before they find what they are looking for. The two main services are clearly presented from the start, and all the communication follows GASS's specialist character.
What we did
Effect
A clear split between CNC production and consulting
The two main business areas are shown on the first screen, so visitors know straight away where to find the right services.
Two paths matched to customers' needs
A clear structure leads customers directly to the area they are interested in, without having to browse the company's entire offer.
A technical, consistent visual character
A dark look and refined visual details emphasise GASS's specialist profile and the character of the metal industry.
Concrete communication without content overload
Short, factual service descriptions make the offer quick to understand and keep the focus on the most important information.
An animated first screen that sets the website apart
A dynamic particle animation catches the eye and gives the website a modern, technological feel from the first contact.